Many years ago, Steve had his first day at a new advertising agency, receiving a t-shirt with the company logo and the slogan, “think outside the box.” Steve received it politely but did not wear the shirt in public, as the clichéd slogan struck him as kind of silly. (They weren’t alone in their platitudes, as Steve’s previous agency liked to boast it “put the client at the center of everything we do.”) However, a recent batch of biscotti Michelle whipped up […]![]()
